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Six Tips And Tricks For Creating Video Content And Running Webinars
Six Tips And Tricks For Creating Video Content And Running Webinars

Video content is the perfect medium for educating and up-skilling clients. It’s also a great tool to help increase revenue, with scalability in mind. But there is so much more to video than just turning on your selfie camera and hitting record. Luckily, there’s a plethora of great tools on the market designed to help you create video content that rocks. Read on for six of our top tips and tricks for creating memorable video and webinar experiences.

Use Your Video Data

An aspect of video creation that we don’t always consider is the meaningful insights we can pull from analysing data. By data, we mean information like bounce rates, engagement metrics, and watch rates. Getting your hands on this kind of data can help you make smarter decisions about your content. This means you’ll be able to make decisions on what videos you make based on hard evidence. Creating engaging content is great for brand recognition and loyalty, which ultimately increases life-time revenue.

Wistia is a useful tool that can track video data for you. It then feeds back into your analytics platforms and CRM. Cool features like video heat maps and engagement graphs mean insights that can help you create more targeted content.

Get On With Collaboration

Collaborating with clients during videos is a great way to craft effective video content. It’s also handy for answering questions on the fly, as well as testing knowledge to boost their learning. Google Hangouts is a great free platform, which is perfect for start-ups or those with little experience in hosting collaborative sessions.

One thing we love about Google Hangout is that it’s ideal for hosting live webinars with lots of attendees. It also lets you publish your session straight to YouTube. Be careful though – make sure you don’t accidentally publish content you don’t intend to! Take it from a client of ours who was caught cursing at their computer while testing Google Hangouts.

Power Your International Functions

When hosting webinars, nothing is more important than having a reliable service, particularly when organizing calls with international clients. Our pick in this department is GoTo Meeting. This platform is particularly good for hosting international sessions. Features like multi-national toll-free numbers make it so easy for clients who are based overseas to join in. There’s also a heap of translation options, with the platform linking to Google Translate. What’s more, the company has data centres worldwide, meaning video quality will always be on point.

Other cool features include mobile device compatibility, desktop and application sharing, and handover control. One thing to note is that this tool can get expensive and fast. So consider your options if you’re planning on hosting big webinars on a budget.

Get The Right Integrations

If hosting conferences is your end goal, you want to make it as painless a process as possible. The last thing you need when trying to make a good impression is for your tools to fail. Or worse, for clients or co-workers to be left in the lurch while you scramble to organize another platform. We like the tool Join Me. It’s easy to use. It works as an all-in-one for conferences, webinars, and screen sharing. The best thing is it can integrate with a bunch of other platforms like Outlook, Chrome, Trello, and Salesforce to name a few. The simple design is conducive to easy collaboration. JoinMe proves creating video content is better when it's collaborative.

Create The Impression Of Live Webinars

It’s hard to be 100% available to clients who are interstate or overseas. It’s made even harder by conflicting time zones. Whilst it’s nice to think that the webinar you are attending is live, sometimes that just isn’t possible. That’s where programs like EverWebinar come in handy. This tool creates the impression that all webinars you give are live. The pleasing illusion the webinar is being streamed live helps boost attendance and engagement rates.

Record Your Screencasts

A screencast is a digital recording of something taking place on your computer’s screen. Recording screencasts is a great for showing clients exactly how to carry out a task, without having to explain it all verbally. Think tutorials and demos.

Your clients might love seeing your face in your videos, but it’s best practice to mix up your content and keep things interesting. Luckily, there’s a huge range of programs out there that record screencasts at a low cost. We’d recommend checking out tools like Camtasia Studio, Screen Flow, and Snagit.

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