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4 Cool Ways to Boost Email Engagement with Subscribers
4 Cool Ways to Boost Email Engagement with Subscribers

Did you know that nurtured leads make 47% larger purchases than non-nurtured leads? Give credit to remarkable, valuable content that educates, informs, and offers personalized suggestions that move prospects closer to the buying decision.

You see, strategically cultivating your list with content that appeals to their unique needs and interests is what increases engagement. The focus is building relationships that further your brand as a credible expert in the industry. Doing so significantly bolsters your opportunities to generate sales (and repeat sales) from your list.

The following provides proven ways to boosting email engagement through nurturing tactics. As a result, subscribers will remain connected with your brand, stay abreast in industry related news, and continue to look at you as an authoritative brand within your niche.

#1 Monthly Newsletter

eNewsletters are highly effective in maintaining relationships with your list and increasing responsiveness. When recipients anticipate receiving your newsletter around the same time every month, this expectancy creates engagement particularly if it’s filled with quality content and relevant updates. They’ll know it’s coming and will look forward to its arrival.

Newsletters also help you to grow your audience…converting casual leads into loyal fans of your brand.

Here are a few pointers to think about when crafting your monthly newsletter:

  1. Use colorful, compelling design that exudes your brand and captures attention
  2. Share links to your popular blog posts
  3. Upcoming events, company updates, and any recent changes are ideal
  4. Give customer testimonials

Highlight team members and/or employees to further humanize your brand

#2 Short FAQs Blog Posts

Although long-form content for your blog content performs well in search and on social media, you can still create shorter blog posts strictly for your subscriber audience. Consider those common questions your prospects tend to have in regards to your business, product, or service. These serve as excellent, quick content pieces that keep traffic coming to your site and your list engaged.

Therefore, publish short FAQs blog posts and share them with your list. Since email subscribers are 3 times more likely to share your content on social media than visitors from other sources, encourage them to pass it along to their networks for more exposure.

#3 Content Based on Subscribers' Interest

Marketers have noted a 760% increase in revenue from segmented campaigns (Source: Campaign Monitor). This tactic (email segmentation) is extremely successful in boosting subscriber engagement, increasing opens, click-throughs, and sales. They feel that your email is speaking directly to them. You are in-tuned with their interests and problems. You understand where they are in the buyer’s journey, and know other details (i.e. geographic location, topic preferences, etc.) that you can tailor your messages to.

Discover what content gets noticed and segment your list accordingly. Leverage your email marketing tools to create lists and use surveys to find out what your audience is interested in. Decide to create more content around those topics to further engagement.

#4 Curate Content

Curated content, or the gathering and sharing the best relevant articles in your niche, is great for filling in the gaps of your content strategy to maintain a consistent presence with your audience. It shows that you’re actively engaged in what goes on and enjoy highlighting other influencers and enthusiasts in your industry. This is a top strategy to adopt for your email and social media followers.

Therefore, content curation makes for stellar email content. Carefully select relevant and newsworthy articles to share with your subscribers each week or daily. Provide a short snippet of what viewers will gain and how it relates. Even though its not your content per se, you still want to sell the click to keep subscribers engaged with your message..

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