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Keynote: How Technology is Enabling Brands to Lead with Content
Keynote: How Technology is Enabling Brands to Lead with Content

Last week I had the pleasure of speaking at the Intrigue Summit in Melbourne along with a number of other fantastic speakers.

My session covered how big brands are leading with content by building repeatable content factories, powered by the right technology.

While each of the brands I dive into in detail is different (such as Tourism Australia, CPA, Bupa and ANZ), the way that they are using 'factory mentality' is empowering them to get more from their content.

Here's the recorded version, enjoy!

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