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6 Top Strategies for Managing Your Content Team
6 Top Strategies for Managing Your Content Team

Just like content marketing has changed, the structure behind content teams is rapidly changing as well.

Brands are trying new methods to produce and distribute steady, relevant content that customers demand. You may even be outsourcing writers, or using remote and even global content team members.

If so, you are not alone - an analysis of Australian Bureau of Statistics data revealed that one in three Australian's now works from home.

However, less traditional content teams present unique challenges, especially in effectively managing content and the content team. The following strategies will help you ensure that your content team works efficiently and within your content strategy.

1. Clearly Define Your Content Strategy

The more complex your content needs and team, the more important it is to ensure that everyone is on the same page.

This includes understanding your content marketing vision, specific objectives, audience groups and competitive research, as well as defining the details of the content itself.

Everything from the brainstorming process and content types and categories to your brand's content calendar and promotion plan should be clearly described, documented and readily available to your entire team. At the same time, that strategy should be reviewed and updated regularly to account for changes in technology, the market and your team.

2. Create a Formal Structure for Your Team

Another key strategy for effective content team management is to establish a clear structure for the team itself.

Defining a hierarchy and specific roles for all team members will not only help with improved organisation but will also ensure that all essential content tasks are covered. The exact structure will depend on your team as well as your brand's needs, but there are a few basic roles that every content team needs.

Column Five CEO Josh Ritchie described seven essential roles for successful content marketing strategy and execution.

This includes the driver, responsible for overall vision; the director, defining strategy and tactics; the creative leader or brand advocate; the managing editor; the SEO and analytics expert; a distribution and communications specialist; and a customer advocate, for the outsider's perspective.

3. Have a Detailed Content Style Guide

A thorough and specific content style guide is the best tool for ensuring that all content released by your brand has a consistent style and voice, using the same tone and language, as well as grammatical choices.

Many brands rely on established style guides as the foundation for their brand style. Others create their own original style guide that is very specific to your brand.

Your content guide strategy should be based on what your content team needs to be successful. The best guide will be easy to use while covering formatting, tone and personality.

4. Build Diversity into Your Content Team

An effective content strategy is about far more than writing high-quality content - it also requires vision for the future, search engine and distribution expertise and working knowledge of a range of content formats.

Whether your content team is entirely in-house or more broadly distributed, it's important to have diverse talents and voices within your team.

This is where using freelance content creators can be incredibly advantageous - you can hire them on an as-needed basis for specialised content types, such as video or technical blog posts.

5. Establish Accountability and Routine

Along with structure for your team, structure is also key in the processes used by your content team-- especially when it comes to staying connected and keeping your content strategy on schedule.

Accountability and routine are necessary for every content team, but particularly remote content teams.

The routine of regular meetings and a content calendar ensure that your content team is on track to meet goals. Deadlines and measurable goals for both the team and individual team members provide the accountability that will keep your team working efficiently and effectively.

6. Take Advantage of Technology Tools for Content

Technology goes beyond, making it possible to hire a more flexible, global content team through a host of online platforms like ScriptedUpWork and Freelancer.

Online planning and content tools enable you to streamline your content processes. These range from light tools such as Trello, which is perfect for SME's getting started with content - to enterprise content platforms like Cognitives that enable brands to manage their entire content strategy, from planning through to content creation, distribution and measure from a single location.

Effective management of your content team is essential to a successful content strategy. With a defined content strategy, the right team organisation and a clear content style guide, the right content platform and processes can make a large impact on the effectiveness and speed of your content team.

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