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Infographic - Move Nourish Believe by Lorna Jane
Infographic - Move Nourish Believe by Lorna Jane

Australian born women's activewear brand Lorna Jane has strong content marketing strategy game. 

Their stand-alone content site Move Nourish Believe is built upon the brand's core philosophy of active living and is focused on delivering a variety of content that adds value to their audience, rather than promoting their product line (which is reserved for their Lorna Jane branded e-commerce site). 

While we know the Lorna Jane brand has built a strong and vibrant community online, we thought we'd dig a little deeper and see how their content strategy is tracking. 

The below infographic walks you through their entire content strategy - from audience engagement to the marketing mix, social engagement, and lastly their content delivery schedule. 

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