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Audience
The keys to building an audience
The keys to building an audience

Building an audience of loyal and lucrative followers in the digital world is an ever-evolving process that requires staying on your toes. From social media to live networking, the task of establishing yourself as an expert in the field is something that you won't take lightly. But where should you focus your efforts?

Balance Is Important

There has always been value in good old-fashioned "real life" networking. Being able to shake the hand of a peer or potential client offers real value to everyone involved. It's great to put a face and voice to the content that you are promoting around your brand, but it's not enough.

Establishing a balance between real-world networking and digital communications is key in allowing your tribe to form. If you want to stay competitive within your niche, you're going to have to reach as broad an audience as possible, while communicating globally.

Social networking tools liked LinkedIn are becoming a more powerful catalyst for professional growth. The ability to network with people around the globe, who you might have never been able to communicate with if digital tools weren't so advanced, gives you the opportunity to build the audience that YOU want to build.

Know What You're Creating

It's great to reach out and build relationships with other professionals who will add value to your brand online and off, but what are you giving back? This is a question often overlooked when professionals begin to take their growth more seriously.

The content that you provide to your audience is invaluable. You should be creating free and useful tools that people within your industries can respect and appreciate. When you establish yourself as a provider of value, without expecting anything in return, you will see positive return on your investments.

Professionals from all walks of life are providing things like helpful info-graphics, knowledge based tutorials, and free advice to their followers. The positive actions you engage in should be created with your audience in mind. It never hurts to do good for the sake of doing good, and the less you expect in return for your efforts, the more likely you are to see success.

Staying Fresh

Building is not a set it and forget it process. Ask anyone who has been successful in establishing a brand, and they'll quickly tell you that growth requires dedication, and a relentless approach to moving forward. The best way to keep yourself motivated is to stay current.

Good leaders are always learning, regardless of the level of success they achieve. You will need to stay on top of trends and developments within your target markets, as well as the industries you are promoting. Incorporating new knowledge you gain into your value offerings is one of the most important things you can do, as someone who is responsible for building an audience.

Approach things with the humility and open-mind that you expect others to receive you with. When you show people that you are a real person like them, regardless of your reputation, you enable connections to form. Be real!

Do It Yourself

Building an audience as a brand, company, organisation or publisher requires that you keep your eyes open and your mind focused on the goal, regardless of current successes and failures. You must learn to take advice, but apply your own judgement. You can't do everything yourself, but if you expect to achieve any level of success when building an audience, you will have to use your own common sense and wisdom.

You will always be evolving, and so will your followers. Make sure you keep this in mind, when planning a strategy for growth. 

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