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4 Essential Tools for Starting a Content Team
4 Essential Tools for Starting a Content Team

If you're starting out with content marketing you are going to need some help managing the content production process. Even a small content team has to create, edit, schedule and post multiple pieces of content in parallel. 

Here are four essential tools for new content teams that you can use to make sure that all of the work gets done, efficiently, on schedule, and well.

1. Trello

Trello is a basic project management tool that can make both completing one project -- and keep track of a bunch of projects at once -- much easier.

This tool allows you to create a card for each project (like a post-it note), then you can assign people to that project, add attachments, schedule (and reschedule that project) and more. It also enables you to organise all of your projects into categories and columns so you can visually see and easily prioritise what you're working on.

Trello is one of the best tools for new or small content teams who are trying to manage multiple campaigns and undertakings and need a helpful tool to keep it all in line.

2. CoSchedule

If you need to keep a calendar and see everything that you (and everyone else) has got on their plate -- all at once -- you should try CoSchedule.

CoSchedule is a tool that was designed for small marketing teams to be able to see everything they're working on in one large calendar.

You can assign different people on your team to each project that you add to the calendar, or create a custom workflow for projects, so you know that each step of every process is going to get done along the way.

This tool also allows you to keep a social media calendar (and schedule posts), look at your content analytics to make sure each piece is doing well and edit your calendar with an easy drag and drop -- which makes managing your team and their work easier than ever.

3. Slack

Slack is one of the most popular communication platforms in the workplace setting today, and if you're running a content team, you should also be using it.

Slack is a shared online workspace and chat platform where everyone on one team can communicate together -- in real time. (Think, old-fashioned chat room, with only the people you like in it -- and some awesome tools.)

Slack is helpful because it allows whole teams to get on the same page about what's happening quickly, without having to send or read a million emails. It's also very helpful if your content team is remote or you are using outsourced freelancers, and don't get to meet in person.

4. Grammarly

Writing is a big part of creating content for content marketing campaigns.

To help ensure that everyone is as high quality as possible turn to Grammarly -- a free grammar checker that can spot mistakes in work.

Having good grammar is important. In fact, having poor grammar in your work can affect your business negatively, since studies show that at least 43 percent of Internet users find bad grammar decided unattractive.

Make sure all of your team members have access to and use Grammarly regularly. That way, each piece will only need one quick edit once it's submitted (instead of several), and the work that's turned in is error-free and impressive.

Grammarly doesn't just catch things like typos -- it also points out things like missing articles, weak adjectives, comma splices, repetitive words and more.

When your team uses Grammarly, you can end up with a polished product without needing to exert too much extra time or effort.

Outgrowing Your Tools

Tools like these can make the world of difference when you're starting out in content. 

However, at some point you are going to outgrow them. This is absolutely normal for any content team and is just something that needs to be taken into consideration when you are starting out with content. 

This usually happens when you start to scale -- this could be growing your content team, increasing the amount of content you publish, or adding additional content sites or campaigns to your marketing strategy.

A good warning sign or indicator that you have outgrown these tools is when efficiency starts to drop, and you are having to add more manual processes to support the tools you have in place.

If you're already seeing these warning signs in your content team it may be time to look at upgrading. Have a chat with us today to find out what Cognitives Marketing Cloud can do to run your content team at scale.

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